Petit Carrousel
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• Show that her activity is a real business
• Fully showcase her artistic world
• Build a more professional image
• Create a website that can evolve with future offers
• A much more professional image
• A website designed to support her business’s growth
• A more credible and confident presence
• A visual world that finally reflects her work and expertise
About the project
When Solenne contacted me, her business had already been running for a while.
Through Instagram, word of mouth and her distinctive visual world, she was already working with equestrian clients as a photographer and videographer.
Despite all of that, she still had a feeling: of running a real business… without always being seen as one.
People might still describe it as a “little passion” or “hobby”, even though she had already built much more than that.
The starting point
The goal was to create a website that immediately showed the professionalism of her business while preserving the artistic sensitivity that defines Petit Carrousel.
She wanted to:
- look more professional,
- attract more clients,
- structure her business,
- and above all, build something that could grow with her.
Because she already knew her business wasn’t going to stop there.
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The project challenge
The real challenge was to preserve the emotion and sensitivity of her world without making it feel too much like an “art portfolio”.
The website needed to stay elegant and immersive while bringing more structure, clarity and credibility to her business.
Creative direction
We chose an elegant, gentle and minimalist direction, giving generous space to images and her visual world.
The goal was for the website to feel like a natural extension of her work:
something immersive, sensitive and alive, while retaining a real sense of professionalism.
